( Google Sheet) Additional research and case studies from the SISTRIX data journalism team The curated ‘do’ and ‘know’ keyword sets used in this research. Ten back-stories, to ten travel trends by Nicole Scott A deep-dive into the sub-sector by Charlie Williams The best of the best travel directories reviewed by Luce Rawlingsįamily Travel. Four winning content directories analysed by Callum Lockwood Searchable resource of high-performance content Visibility Leaders Travel reports available now In one case, a directory has 86% of its keyword rankings on page one of Google Search results. Four winning content hubs in the travel industryĬongratulations to .uk,, and who host the leading content directories we’ve found.
If experience is missing, why should the reader, or Google, trust the content? 10 trending topics in the travel industryįree tickets to Hong Kong! Why? In the TrendWatch analysis we’ve curated a special travel-edition of our TrendWatch research for you. Some content is not proven to be covering all of the E-E-A-T requirements. The first…that dynamic content is a part of the delivery stack.įinally, we identified some risk, which is perhaps natural for such a huge sector. In the detailed analysis of the leaders there were two other points raised by experts. , started in 2008, has been developed into a huge business. Two personal websites appeared in the results.There are smaller sub-catorgories in hints and tips (and hacks) and budget world travel. In the top-of-funnel knowledge category we found three significant sub-sectors.Travel restrictions, passport requirements and inoculation searches are all going to official websites across the world. There are search terms that SEOs can forget.Big brands appear across nearly all the leading domains, with very few independant operators.The successful directories are part of websites done on a huge scale.Most people are looking to find, or compare, a solution. Travel is a very bottom-of-funnel business.Research on the successful directories revealed the following highlights: Curated lists of directoriesĪfter curation, 60 examples were added to the searchable resource, with four being highlighted as leading examples in big and small content projects in the commercial (do intent) and informational (know intent) categories.
All data and all reports are available without sign-up or download. It includes a look-up resource for SEOs that can be used to find blueprints for content project success. The aim of the Visibility Leaders project is to find and report on directories that over-perform in Google Search. , for example, is nearing a half a million URLs ranking in Google UK search alone, and the value of the keyword rankings is around 30 million pounds, every month. Additional research and case studies from the SISTRIX data journalism teamĪccording to various sources, between 35 and 50 percent of traffic to travel websites comes from organic search, making it one of the highest value sales channels across all online sectors.Visibility Leaders Travel reports available now.Four winning content hubs in the travel industry.10 trending topics in the travel industry.
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